Wild Blue – Bad Brew Series

Check out more bad beers from Sommbeer’s Bad Brew Series

From Guest Contributor Al the Brewer @althebrewer

First off, a little background on me @althebrewer
I have been into Craft Beer for about 8 years going on 9. Having ‘grown up’ on Craft Beer in California and now living in North Texas, I have had the opportunity to try a wide variety of beers offered by several markets and distributors. I have also been a homebrewer for about as long and have worked as a beer server at several places between the two states.


On to the Beer….

Wild Blue is a part of A-B’s portfolio that also holds Shock Top, under the Brewmaster who heads the Research Pilot Brewery at A-B. As described on the Wild Blue website,

Wild Blue is a blueberry lager that fuses the juice of nature’s perfect fruit – blueberries – with premium American and German hops, two row and six-row barley malt and cereal grains. Wild Blue has a full taste with a pleasant blueberry aroma and flavor, and contains 8 percent alcohol by volume (ABV)”

It did win a Gold Medal at the 2006 North American Brewers Association, in the Flavored Fruit Beers category, but for some reason I doubt they just pulled a bottle from the shelf and sent it in to the judges.

I can’t remember the first time that I saw a Wild Blue Lager bottle in stores. I feel like it was a few years ago, but there was nothing about the bottle that made me think, “Man, I have to try that one soon”. On the label there is a small Bull Dog that looks like it is either shoveling away or crapping out a blueberry, depending on the viewing angle and it prominently displays the 8% ABV contained in the bottle. While I am all down for a funny label and a bit of booze in my beer, this label never really captured me. So this beer has sat around in the back of my sub conscience waiting for a chance to peek out and raise it’s hand. The following tweet, sent a spark in my brain going…”What was that one blue beer?”

SommBeer ‏@SommBeer  Oct 7

SommBeer Retweeted Althebrewer

We are looking for volunteers to try the very worst beers
Sommbeer “Bad Brew Series”

A reply tweet later and I was on the hunt. I found a bottle in the create your own six pack section of my local Kroger. I have had a hit or miss success rate with these sections.While it is fun to try out so many beers at a decent price,they tend stock a lot of beers that are on their way out or have totally expired, FYI. Having bought my six pack I headed home to write my review below.

The Review:
In looking at the bottle I could hear my mother’s voice in my head with the same amount of optimism as when a plate of cooked squash was pushed in front of me.  “Maybe it won’t be that bad…maybe I will like it…You’ll never know if you don’t give it a try!” Bravely, I decided to move forth for the betterment of Beer Bloggers everywhere! I opened the bottle and started to pour….

Appearance: Pours a light blueberry/purple/blue hue, in the same way a Lindemann has a slight raspberry red hue for its Framboise. While not totally clear, you can see through the glass.

Aroma: Somewhere between a Blueberry Poptart and a piece of fruit leather. Sweetness and sugary fruit dominate over anything else that might be present. Think of a drunk fruit rollup after a night on the town.

Taste: Well, I am glad the picture on the bottle is of a dog crapping out a blueberry. First you are hit with old mushy blueberry fruit, the kind at the bottom of the bowel after all the good ones are gone. Then there is a boozy almost cheap well drink that comes around and kinda sticks around, like someone at a bar that has had too much to drink, yet for some reason keeps coming to you out of everyone at the bar, over and over again. Lastly, a little bit of of actual blueberry flavor comes out, but after all of the booze and sugar, your palate just shrugs it off.

Mouthfeel: A bit thin for an 8%, but carbonation retention is good.

Overall: This is for sure one of the worst market beers I have had. It shows just how fruit and alcohol can be used as a gimmick for the worst. There is nothing redeeming to this beer other than the fact that it will give you a buzz if you drink enough of them, then again, so does every other beer. While I am all about drinking what you like, and if you do like this beer, more power to you! But I will be more than happy to pass this one over the next time I am looking to fill out a six pack.

.5 Beer Mugs out of 5

Sign Up for our Newsletter !

#badbrew #review #craftbeer #beer #beerreview #beerblog

Latest posts by Althebrewer (see all)