Tag Archives: brewery

Why I stopped Going to the Bar

My first job out of college was brutal. I was a corporate trainer and had to support 16 plant locations all over the USA. My home was the airport, hotel and bar. My bar time, wasn’t all about drinking my home sickness away.  Nope, I gravitated to the bar or “bar area” in restaurants when travelling because of a little secret I learned from extensive travel. You get the best service when you sit at the bar. Sure it meant eating a steak with it…

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Brewery Travels #14: Road Trip (Milwaukee, WI to Portsmouth, NH)

As I’ve mentioned in previous articles, my wife recently became a travel nurse. For her first assignment, we left our home in Milwaukee and drove to Portsmouth, New Hampshire. We took three days to get out to the East Coast, and took the scenic route, with stops in places such as Cincinnati, Niagara Falls, and a small town in Vermont. I managed to find time to hit six breweries during this trek. Below, I select and describe my four favorites. Not surprisingly, the breweries were…

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Brewery Travels #13: New Orleans

Bad news. During our move out east, I somehow either misplaced or forgot my notes from the Milwaukee Brewfest. I was planning on writing an article on the event, but without my notes I feel it would be incredibly lackluster. Because of this, I will just be continuing my Brewery Travels series featuring my visit to New Orleans. I managed to hit four breweries on my brief stay there after my wife and I returned from a cruise, each one providing a unique experience. While…

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Brewery Travels #12: Suburban Milwaukee

In previous articles, we explored everything Milwaukee has to offer when it comes to craft breweries. However, venturing outside the city into the suburbs will show this area has much more to offer. In this article, I will choose my four favorites from the surrounding outskirts. Two are located to the south, while the other pair is located west of the city. One common theme among these breweries: great food to go along with the beer. Explorium Brewpub: Greendale St. Francis Brewing Company: St. Francis…

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Brewery Travels #11: #Chicago Area

As the third largest city in the country, it is no surprise that there are plenty of options in Chicago when it comes time to drink local. And when you throw in the rest of ‘Chicagoland’, you have a massive area that has seen an explosive of craft brewery growth in the last decade. I have not had time to fully dive into what the area offers. However, thankfully I’ve dabbled at least a little. From the two breweries I would call the most centrally…

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Brewery Travels #9: Madison, WI (Part 2)

Last article, we looked at four breweries in the Madison area, although only one actually was inside the capital city’s limits. That changes this time around, as all four call Madtown home. As it worked out, they also all are set up on the Northwest side, falling within 3 miles of each other. The four featured today are also fairly new, with the oldest being founded in 2006, with the others being 5 years old or younger. With that said, these are some unique spots…

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Brandi To the Main Stage by Odd Side Ales – Beer Review

I love a good beer release. They bring out the diehard craft beer fans and add a level of excitement when you don’t know if the brewery will run out. I was lucky enough to have the time to drive the 200 miles to the Odd Side Ales for the Morning Wood and Brandi to the Main Stage bottle release party. To be honest, I drove all that way for the Morning Wood *insert inappropriate joke* and ended up picking up a bottle of Brandi…

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Brewery Travels #8: Madison, WI (Part 1)

Situated between Lake Mendota and Lake Monona, Wisconsin’s capital city of Madison has a diverse craft beer scene. I always enjoy visiting Madison, whether it be to attend a Badgers athletic event on campus, or to take advantage of the numerous outdoor opportunities. In terms of breweries, there are both established, well-known names, as well as some new players. This will be the first of two articles detailing a total of eight breweries in the Madison area. We will start with those located on the…

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The importance of brewery branding

The Importance of Brewery Branding

The business plan is mapped out, the building is leased, and the bar supplies are all set to stock your brewery …but something is missing. The beer has no identity, no defining feature. The brewery doesn’t have a brand! There are so many benefits to establishing a strong brand for a brewery. Having a label and vibe that’s easily recognizable encourages customer loyalty and creates a sense of local pride. Taking the time to develop a unique brand can also reflect the care that’s put…

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Brewery Travels #7: SE Wisconsin (Kenosha/Racine)

The eastern shoreline of Lake Michigan is dominated by Chicago, and to a lesser extent, Milwaukee. However, in between the two urban areas lie Racine and Kenosha, two mid-sized cities nestled along the lake in Southeast Wisconsin. Craft breweries are still a fairly new offering in this area, as the oldest brewery in this article is just about to celebrate their 5-year anniversary. But although they are fresh to the scene, I was blessed to sample some incredibly unique and delicious beers. Three of the…

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