Beer Brands – Reflections from Quarantine
Co-founder at Sommbeer
Faith, Family and Beer always in that order.
"We don't take serious beer too seriously"
"We don't take serious beer too seriously"
Latest posts by DG Barrett (see all)
- Curbside Beer – The Do’s and Don’ts - 05/29/2020
- I Love Rye - 04/13/2020
- Beer Brands – Reflections from Quarantine - 03/27/2020
What is a brand? For beer it’s a label, a name and maybe a logo that identifies something unique. A brand’s purpose is to drive consumer confidence towards obtaining some expected consistency. A consumer grabbing a new beer release from a brewery brand known for making stellar beers will have some confidence grabbing that new bottle sitting on the shelf. Diving deeper, a brand can also harbor shallow qualities that we subconsciously assign to it. Marlboro cigarettes, in their day, were made for those that…