
Beer Brands – Reflections from Quarantine
"We don't take serious beer too seriously"
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What is a brand? For beer it’s a label, a name and maybe a logo that identifies something unique. A brand’s purpose is to drive consumer confidence towards obtaining some expected consistency. A consumer grabbing a new beer release from a brewery brand known for making stellar beers will have some confidence grabbing that new bottle sitting on the shelf. Diving deeper, a brand can also harbor shallow qualities that we subconsciously assign to it. Marlboro cigarettes, in their day, were made for those that…