Tag Archives: beer wisdom

The Science Behind ZēLUS Beer

Back in July we introduced our new beer company, ZēLUS (pronounced zee-luhs). We talked a lot about our approach to the beer industry and our involvement in running and sporting events. This time we want to focus on how we craft beer for the active lifestyle by maximizing flavor and refreshment in beer with less than 5% ABV. The brewing process and ingredients are what makes each beer unique. Historically, new beer styles came out of what are now known as some of the classic…

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How to fill your bar with customers

How to fill your bar with customers? Having a bar filled with customers is not the mission impossible, but it requires constant improvement because one of the most common things every successful bar has in common is great quality. It doesn’t matter if I am talking about the service, the menu, the interior or the entertainment, every aspect of your bar has to be the best. A satisfied customer can easily become the regular customer. If you want to improve your business, keep an eye…

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What I Learned Teaching Beginners About Beer

What I learned Teaching Beginners About Beer By David Nilsen It’s been my privilege to lead a monthly beer class and tasting program called the Craft Beer Education Series in my small Ohio town. I started the class a year ago without really knowing what to expect. Would anyone sign up? Would newcomers be too intimidated to participate? The response has been nothing but positive, and I’ve learned a lot during the last year of leading this class. The things my attendees have taught me…

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Why is There Beer Raining From My Ceiling?

What causes a beer to “Gusher”? by Will Deutschman We’ve all had the experience: You open a bottle of that beer you have been cherishing – saving for just the right moment – and an instant after you pop the cap, your only thought is, “Why is it raining beer from my ceiling right now???” credit: Research Gate http://tinyurl.com/l2ygt9h  OK. Perhaps you have been lucky enough to not have that experience. But, in a milder form, have you ever opened a bottle and had it…

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The Whale Hunters: Into the Depths of Beer Trading

You’ll find them in cellars, basements, and dark closets across the country: row after row of boxes, some unmarked, others scribbled over with marker or pen. They’re packed with a hard-earned hoard, treasures amassed from months or years of research, meetings, and negotiations. These are some of the rarest beers in the country, and perhaps the world. Unless you’re the type of jet-setting beer geek who devotes your life to full-time beer tourism, this kind of collection is pretty much impossible to get without beer…

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Shut out of another bottle release

                After once again being shut out of another bottle release, I find myself in limbo about my feelings towards the community that I have begun to love.  Since giving into my passion of drinking great beer over 3 years ago, I have spent most of my free time learning understanding and analyzing the craft beer industry.  As a former sneaker head throughout my 20’s, I’ve noticed similarities between the two.  And it all stems from one word, “HYPE”.   Check out these tips to survive…

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The Strangest Beer Ingredients

Water, barley, hops…goat brains? Casting aside constraints imposed by the centuries-old German Purity Laws, these beers test the limits of chemistry, imagination, and beer drinkers’ famously adventurous palates. Dogfish Head Midas Touch | Saffron Okay, so saffron’s not going to scare off too many craft beer fans. You’ve probably spotted a few threads of this red wonder in your foodie friend’s spice cabinet or perched atop a paella. But consider this: a single pound of this delicate, grassy spice, a key ingredient in Dogfish’s flagship…

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The Fight Against Sensory Overload Temporary Amnesia #SOTA

The Fight Against Sensory Overload Temporary Amnesia When I was growing up there were a couple of places that I used to frequent that are slowly starting to disappear. One was the record store, and the other was the video store. Both of these brick and mortar businesses had something in common for me: they induced sensory overload temporary amnesia (SOTA). Here is how it worked: before I went to the record store I thought of at least ten albums I wanted (for those of…

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Beer News – What The Election Results Mean For Beer

What The Election Results Mean For Beer By Matt Sandy  |  November 11, 2016  | Paste Magazine National: Beer makes America great Though the presidential race certainly led to much anxiety-induced tippling, there were a few notable election results related to craft beer. In Oklahoma, SQ 792 will relax ABV caps at convenience and grocery stores, allowing them to sell beer above 3.2% while also allowing wine and liquor stores to have up to two locations and sell non-alcoholic items. Up in Maine, Heather Sanborn,…

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Want to own part of a brewery? Now you can

The top craft brewers do a lot to create, engage and retain their customer bases. Whether it be a one-of-kind-brewery tour, beer-themed music festival, nationwide beer camps or pop-culture themed beers, craft breweries nationwide are very in-tune with what their drinkers want, both in their beer and in their ownership. And while many people remain committed to their favorite beers and brewpubs, others decide to set off on their own to create their own beer and foster their own story – with only themselves to…

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