Tag Archives: beer in tv

Craft Beer’s Transition to the Mainstream

Craft beer once existed as an alternative beer; it lived on the fringe and resided in the land of niche. There was beer, and then there was craft beer. However, there are signs within the realm of popular culture that demonstrate craft beer has slowly transitioned from different to orthodox. Dedicated beer drinkers, of course, know the difference between macro and craft, and take the matter seriously. But, within mainstream culture — those who don’t partake daily in Untappd postings or stand in line for…

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