You’re drinking Your Beer Wrong.

Featured Contributor: Adam McIntosh @The1MacAttack

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“You’re Drinking Your Beer Wrong.”

Let’s get straight to the point- you’re drinking your beer wrong, it’s not your fault, you were taught that beers are best served chilled, maybe even at a temperature of 45 degrees. But you were taught wrong. And that has been preventing you from having the best quality of beer possible.

Even breweries who serve you a draft cold are doing you a disservice. Now, that doesn’t mean you should stop enjoying (and supporting) your local brewery. What you should do is when you buy a 6 pack or even a case of your favorite craft beer, don’t immediately put it in your fridge, and don’t even put it in your fridge at all.

That is where you have been going wrong all these years.

If you’re drinking some lite beer that is more water than flavor by all means keep it in the fridge, but flavorful beers have more flavor the warmer they are, and that’s how they’re meant to be enjoyed. At room temperature. The colder you keep a good craft beer, the more you’re losing out on the flavor and you’re not only doing yourself a disservice but the beer crafter as well. The real flavor of a beer manifests itself at about 70 degrees Fahrenheit. Now it is possible to keep a beer chilled at slowly drink it as it warms up to introduce the flavor, but why anyone would do that is beyond me. I like the flavor right out of the gate, that’s the reason I’m drinking a good craft brew in the first place, I want flavor, not some water downed or less flavorful version of a beer.

So, next time you’re about to put that craft beer in the fridge. Don’t, you’ll thank me later when you open yourself up to a whole new world of flavors.


Adam is a craft beer and mustache aficionado who majored in philosophy to implore the nature of craft beer. He is also an avid Detroit sports fan and Spartan Fan who resides in Almont, Michigan. He can be followed on twitter
Twitter Bio @The1MacAttack

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Adam McIntosh

Adam is a craft beer and mustache aficionado who majored in philosophy to implore the nature of craft beer. He founded the and can be followed on twitter @the1macattack