When I visit my local bar or sit outdoors with my wife and enjoy a beverage I sometimes observe a repeating pattern. Women generally drink differently from men. No no I don’t mean straws vs. cups. I’m talking about our drink choices.
A recent data point from last weekend. Checkout the near beer on the left. With all the bright cartoonish colors they felt a need to state “contains alcohol” for goodness sake.
Legal Notice: While I’m not much on Political Correctness, I do live in a house full of women and I am a male feminist.
We can push all day for gender equality but when you look at broad patterns and trends women prefer the following
Cocktails: Sweet sugary
Beer: Light perhaps wheaty beers, those flavored beers are awesome
Cocktails: On the Rocks
Beer: Stouts, IPAs and Porters
Wine: Red and robust
Exceptions, yep loads of ’em. My wife, for example, loves stouts. I am a closet saisson beer drinker on occasion. Look around next time you go to the bar or a party though and tell me if you don’t observe the same patterns. I’m all about gender equality but we do have differences. Frankly we should celebrate our differences not hide them. The marketing goons from the big boy brewers do. I heard from some inside industry sources that Budweiser developed the shape and color (blue) of one of their beer bottles to specifically appeal to women. The result does indeed look both pretty and appealing. Likewise, those beer commercials played during football games are certainly tailored for me.
What’s my point here? It’s simple, if corporate marketing can shamelessly exploit our differences then we should at least admit they exist. By extension our drinks of choice vary because we as men and women are indeed different.
What do you think? Feel free to tell me the truth, I don’t have feelings. After all I am a man.
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