Beer and an Active Lifestyle

BEER AND AN ACTIVE LIFESTYLE COMBINE
The enjoyment of beer and an active lifestyle are combining like they never have before. Americans are increasingly spending their time competing in 5ks, 10ks, marathons, triathlons, mud runs and obstacle courses. Equally, after these races there are more and more opportunities to drink a refreshing malt beverage. In the United States the growth trend in the number of breweries has mirrored that of running participation. In 1990 there were 284 breweries (Source: Brewers Association) and 5 million runners completing races (Source: Running USA). In 2015 there were 4,548 breweries and over 17 million race finishers. According to the same report there were over 30,000 running races in 2015.

In the last few months ZēLUS, a new Massachusetts based brewery focusing on an active audience, has been involved with many outdoor races. These races include the An Ras Mor 5k in Cambridge, the Craft Brew Race in Worcester, the Boston Marathon, Powisset’s Trail Run and a RaceCancer 5k in Cambridge/Watertown!
There is now a new track for craft beer. It’s connecting people passionate about physical activity, an outdoor lifestyle and craft beer. ZēLUS is a company founded on this very concept.

In Greek mythology, Zelus is the brother of Nike and the god of contest, emulation and zeal. Similarly, we wanted to reward people with a beer worthy of their effort. After a good run or bike ride enjoy a refreshing beer from ZēLUS.

ZēLUS is brewed in Massachusetts. Our first two beers Competitor IPA and Long Run, an Apricot Pale Ale, are currently in bars and on shelves across Eastern Massachusetts. Competitor IPA is an American-style IPA at 4.7% alc/vol. It contains an assortment of west coast hops that create a complex fruity, citrus aroma. Competitor IPA is brewed using Maris Otter barley.  These ingredients create a high quality beer with a rich flavor. To ensure a light body and a refreshing, crisp finish it is also brewed with over 30% wheat grain. Our second release, Long Run, is an unfiltered American Pale Ale. It is flavored with real apricots and late addition hops such as the Australian hop Summer. Brewed with pilsner, wheat grain and oats, Long Run is a refreshing, crisp, light and flavorful brew great for drinking year-round.

Craft brewed, ZēLUS embodies a passion for craft beer and an active lifestyle. We celebrate connecting people through the enjoyment of both. Whether you’re looking for a post workout reward after a hard run or just a delicious craft brewed malt beverage, ZēLUS has you covered. Check out ZēLUS on www.zelusbeer.com.
Geoffrey Pedder
Geoffrey Pedder

Latest posts by Geoffrey Pedder (see all)

One thought on “Beer and an Active Lifestyle”

  1. Cool article! Zelus seems to be steadily rising in popularity here in New England especially amongst the craft beer, running and biking community! I’m also really enjoying the Long Run with that Apricot!!

     

Leave a Reply

Your email address will not be published. Required fields are marked *