Rushford and Sons
Simon Whooley discusses a new brewery which recently opened in his home-town of Upton MA – a brewery which he chose to invest in
All posts by Simon Whooley
Busting Beer Myths
The beer-drinking world seems to have gone mad for craft beers. India Pale this, Brett-soured that, Imperial whatever. I made that sound like a bad thing – but no, I love that craft beers are so popular. It’s great for a few reasons; firstly, those of us who enjoy craft beer are enjoying a product into which a lot of thought, innovation and artisanal consideration has been put. We are also not supporting ‘large, evil corporations’. However, with the growth of the craft beer scene,…
Innovation in the Brewing Industry
My experience with the most creative and unusual beers out there Innovation is often defined as the introduction of something new, and goes hand-in-hand with creativity. In the brewing industry, innovation and creativity often refer to new blends of grains in the brewing process, or specially bred yeast cultures and/or hop plants. In some cases, innovation can be the use of fruits, vegetables or other flavoring compounds to enhance or provide a different style than one would typically expect. Sometimes, however, innovation is really out…
Beer and I
One man’s journey towards discovering craft beer About a year ago, Kate and I both began the move from Galway, Ireland to Massachusetts; from my birth-country to hers. This was a big move for us both – we quit our jobs, we left our apartment, we had most of our stuff shipped in a container and the rest (that which we didn’t leave with my family, anyway) we sold or donated. We fully upheaved our lives. So, since we were in a transitional period in our…