The top craft brewers do a lot to create, engage and retain their customer bases. Whether it be a one-of-kind-brewery tour, beer-themed music festival, nationwide beer camps or pop-culture themed beers, craft breweries nationwide are very in-tune with what their drinkers want, both in their beer and in their ownership. And while many people remain committed to their favorite beers and brewpubs, others decide to set off on their own to create their own beer and foster their own story – with only themselves to answer to. Both the craft beer scene and homebrew movement have thrived due how passionate and devoted people are to their beer – and now a UK brewery is coming to America and taking a different approach by combining the two. That’s the BrewDog way.
BrewDog started in 2007 back in Scotland – at the time it had two employees, two shareholders and a dog. Founders James Watt & Martin Dickie started their small venture with a mission to get others as passionate about the craft as they were – which culminated in an interesting business premise: Equity for Punks, which let anyone become a shareholder. Not only was this idea a great way to get others involved and enamored with their craft beer, but it also was a new way to general capital when they were in dire need of it. And since starting with two shareholders less than a decade ago, they’re now the UK’s biggest craft brewer with 46,000 shareholders, 540 employees, 65 different beers – oh, and one dog. And now BrewDog is bringing their radical business strategy all the way from Fraserburgh, Scotland, to Columbus, Ohio.
The new BrewDog spot will encompass 42 acres of land and 100,000 square feet – and they’re still looking for part-owners to come on their now international journey. Each BrewDog share costs $47.50 but the minimum to get in is two shares– so a $95 investment in total. Besides from getting to voice your opinion as a shareholder, becoming an Equity Punk has some other cool perks as well, including a 20% lifetime discount on all BrewDog apparel and bragging rights over your friends. And while you might not get free beer for life, you will become part of the BrewDog shareholder community – which encompasses over 46,000 other craft beer fans turned Equity punks– pretty cool, right? Check it out if you’re interested. Think I might need to make a trip to Ohio soon. Cheers!
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