Tag Archives: 100 IBU

The 100 IBU Ale: When 100 Doesn’t Mean What You Think It Means

  As Americans, we have a thing about 100. “100” indicates good, excellent, perfect, exceptional. 100 on your test is a perfect score. 100% means everything, all of it,  totality. 100 has become a milepost, a yardstick…and a horribly unreliable one at that. Beer is maybe the best example. “100 IBU” is derived from a measurement system based on the International Bittering Units, a loose worldwide agreement we all use to measure the hops content of any beer. But the deceptive part of that sentence…

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