BEER RULE #7 – Avoid Mental Vanilla
Checkout all 7 of Sommbeer’s Beer Rules
Hundreds of ice cream flavors and the top selling flavor is plain old vanilla. Why? Vanilla is comfortable and offers no risk.
It’s important to pull yourself out of your routine and try something new.
It’s easy to shuffle along that a well worn path in the beer store and pick up the same stuff you had the week before. Ahhhhh, you think there’s comfort and familiarity and there’s no risk. It’s also mental vanilla.
I’ve had so many good beer experiences by forcing myself to try something new. Heck even my first IPA felt like I conquered something.
Personally, I have a hard time with this rule. I’m wired to be an engineer – I can’t do random. My best option is to have someone else pick one out for me.
Legal Notice – With risk comes failure. Random picks can produce beer choices that you may not be able to get down your throat. Example: Bell’s Winter White
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