All posts by Kat

CO mtns are home, ex-aerospace engineering mgmt. #85 SM Seraphim Racing, craft beer, hiking, love helping startups. Consultant

A Rose By Any Other Name, Would It Truly Smell as Sweet?

A Rose By Any Other Name, Would It Truly Smell as Sweet? 4,144 breweries in the United States in December of 2015, each with an average of say, six-year round beers, another four seasonal beers, and maybe eight one-off releases. Many have far more than that. Now imagine you are charged with providing a unique name for each one. The closest job to this might be a municipal street namer, where (like the beers), names eventually get re-used because of appeal, descriptive accuracy, environment or…

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